We believe in working with markets, not against them.
Our solutions achieve high leverage by harnessing competitive forces and the economic self-interest of firms and individuals. At the same time, we seek to correct market failures that needlessly pit human and corporate interests against those of the environment. In this way, obstacles are transformed into business opportunities.
Environmental Problems as Opportunities
Many market failures result from a lack of information. Following the maxim "whatever exists is possible," our staff spends a good deal of time researching and promoting best practices around the world. Although we don't lobby, we do advocate policies that harness market forces and turn environmental problems into profitable opportunities.
And perhaps most importantly, we develop new technological and design concepts that work better, cost less, enhance efficiency, and substitute plentiful for scarce resources.